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The complaint seeks damages on behalf of Sproule and others who smoke American Spirits because they have been deceived by claims, labels and advertising into regarding them as safer than other cigarettes. Descriptions such as additive-free, natural and organic, the lawsuit says, are patently deceptive, especially in todays market, where these terms have a potent meaning for the health-and-environmentally-conscious consumer. The company also exploits its marketing message in other ways, the complaint says, by selling its cigarettes in health food stores

[10] The World Tobacco Index (WTI) [edit] The World Tobacco Index (WTI), published by the Cartophilic Society of Great Britain (CSGB), [11] lists all known tobacco issues from around the world and is still being updated today on reports of new finds

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